Callen-Lorde is an LGBTQ+ medical center. The brand was founded by Michael Callen, who was also a founder of the Act Up movement. Inspired by the brand's heritage and the activist signage of the 80's, we created an identity that uses the same typeface and boldness as protest signage. For the color palette, we re-interpreted colors of the rainbow, for a fresh, vibrant LGBTQ+ feel. Created at Mother Design.