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Packaging and identity design for Joule, a goddess-inspired and themed energy bar that radiates feminine energy and diversity. Created with Michael Ian Kaye. Illustrated by Lan Troung. 

Packaging and identity design for Joule, a goddess-inspired and themed energy bar that radiates feminine energy and diversity. Created with Michael Ian Kaye. Illustrated by Lan Troung. 

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After creating the packaging design, I used pieces of our illustrations on core components of the identity, like business cards.

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To announce the new Joule to the world, I collaborated with photographer Alistair Matthews to create a set of goddess-themed photos. 

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