Bubble is a new skincare line that inspires teens to feel confident in their own skin. I worked closely with our writer to name the company. We wanted a name that was fun and straight up. Bubble is natural, clean skincare, but certainly doesn’t take itself too seriously. The design system is straightforward, built on the brand’s unfiltered and frank nature. I relied heavily on typographic play to convey our playful and straightforward, matter-of-fact point of view.
Naming by Hayley Kaufman, Strategy by Allison Gutman, Photography by Dylan Nelson.